GM to launch Chevrolet in Korea

Daewoo may be General Motors’ only established brand in the Korean auto market, but it will soon add another: Chevrolet. GM revealed today at the Busan motor show that it will begin selling bowtie-badged vehicles in South Korea in 2011.The Alpheon is being positioned in the Korea market as a luxury model at the top of the Daewoo range. It is fitted with a 3.0-liter V6 and a six-speed automatic transmission. GM Daewoo said the car will go on sale in the second half of the year.GM Daewoo says the "Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio." Much like its Korean couterpart, Hyundai, have made inroads into the luxury sedan segment with the Genesis model.Press ReleaseGM Daewoo's All-New Luxury Sedan Debuts...

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Audi Releases “The Tony Stark Innovation Challenge”

In celebration of the April 26 world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called “The Tony Stark Innovation Challenge” in support of its prominent presence in the film.This is actually a social media competition which asks for the competitors to submit an up to two-minute video that displays their ideas for better living through the use of technology. The winner of the Audi Tony Stark Innovation Challenge will receive a 15,000 USD prize to fund the idea.Tony Stark is forgoing weapons manufacturing and adopting a new business philosophy. As part of his latest venture, Tony has joined forces with the Stark Expo and Audi to challenge you to submit ideas for "Better...

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Lotus Engineering demonstrates the lightweight future of the passenger car

Lotus Engineering conducted two studies to look at the possibility of developing passenger vehicles from 2017. The specialised lightweight sports car maker says its long-time philosophy of weight reduction will benefit potential customers in the areas of fuel consumption and C02 emissions.company engineers discovered that by improving the aerodynamics by 80 counts, the car netted a six mile per gallon improvement in its highway fuel economy rating (note: a "count" is a thousandth of a point of a Cd number, so reducing a Cd of 0.150 by 50 counts would give you a Cd of 0.100). On the flipside, taking out 400 pounds of stuff only improved the car's highway mpg by one mile a gallon, though that's largely because of the Newtonian "an object in motion...

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Ford Fiesta S1600 Special Edition

Ford has announced a limited series sport variant of the Fiesta model - the Fiesta S1600 - for the U.K. market.The Ford Fiesta S1600 is based on the Fiesta Zetec-S and comes with a range of extra equipment. The power of the Ford Fiesta S1600 comes from the 1.6-litre Duratec Ti-VCT petrol engine that develops 120PS which can be fitted with a Mountune engine upgrade package.The Fiesta S1600 is based on the Zetec-S trim level and adds a range of sport equipment such as heated leather sports seats, motorsport-branded floor mats and scuff plates, and alloy pedals.The exterior sports a body-styling kit including a new front bumper, large rear spoiler and diffuser, 17” white alloy wheels and a choice of white or blue body colour with motorsport stripes.On...

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VW invites users to help create the Infotainment systems of the future

Open Innovation Contest, "App My Ride", begins on 3rd MayWolfsburg, 26 April 2010 - Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the Infotainment systems of the future as part of the Open Innovation Contest, "App My Ride". With this contest, Volkswagen has become the first car manufacturer to use the idea of open innovation for the further development of its products.In the so-called "App My Ride" competition, users can jointly develop new Infotainment applications with Volkswagen. A jury of experts will select the winner whose creativity will be rewarded with special prizes. "Our aim is to invite the international developer community to take part in designing a future system,"...

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BMW 328 Kamm Coupé

The BMW Classic has been creating some buzz around automotive circles. Recently the BMW sub-brand instituted a Motorsport division and then they rolled down around Munich in some old-school, classy chariots. Recreating the BMW 328 Kamm Coupé, named after the German engineer Wunibald Kamm, became a project of BMW Classic over the years. In fits and starts, various recreation programs were begun and abandoned until the Munich-based automaker found the right partners to do the work in time to celebrate the 70th anniversary of the Mille Miglia win.The project intitiall started in the 1990s, but there was a serious lack of information regarding the car. Only after receiving aid from a private collector who had detailed photographs of the car (including...

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